IPTV Asia: Managing rapid growth

The respected high-tech market research firm, In-Stat, recently predicted that the Asia-Pacific market for IP video services will grow nearly 80 per cent annually between now and 2010, resulting in a US$4.2 billion market. It has also predicted that Asia will account for half of all worldwide Telco TV subscribers by the end of 2009, from a total of 32 million.

These figures confirm that during the remainder of this decade, IPTV will become a mass-market service worldwide, with Asia continuing to lead the way in customer acquisition. They also confirm that this is a dynamic market with great opportunities for those television providers who get their business model, service proposition and technologies right.

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