Tata, Star Launch DTH Service in India
The Tata Group, in an 80:20 partnership with Star Network, has launched Direct-to-Home (DTH) satellite television service across 300 cities in the country at an investment of almost Rs 2,500 crore.
Operational August 8 onwards, the DTH service named "Tata Sky" will be available simultaneously in all these cities to subscribers, and will initially offer 55 channels including Star, Sony, ESPN, Disney, National Geographic, NDTV, Asianet, and TV Today. However, the Zee group of channels will be absent from the Tata Sky service.
Tata Sky is the third DTH venture in the country, the other two players being Zee Group's Dish TV, and Prasar Bharti's DD Direct.
Tata Sky will initially offer 55 channels for Rs 200. The one-time installation and activation charges are Rs 3,999. In comparison, Dish TV that includes 75 channels, is available to viewers for Rs 180. The installation cost is Rs 3,290, which also includes three months' subscription.
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Operational August 8 onwards, the DTH service named "Tata Sky" will be available simultaneously in all these cities to subscribers, and will initially offer 55 channels including Star, Sony, ESPN, Disney, National Geographic, NDTV, Asianet, and TV Today. However, the Zee group of channels will be absent from the Tata Sky service.
Tata Sky is the third DTH venture in the country, the other two players being Zee Group's Dish TV, and Prasar Bharti's DD Direct.
Tata Sky will initially offer 55 channels for Rs 200. The one-time installation and activation charges are Rs 3,999. In comparison, Dish TV that includes 75 channels, is available to viewers for Rs 180. The installation cost is Rs 3,290, which also includes three months' subscription.
Read More
posted by Unknown at
9:41 AM
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