Next-Gen DA, Assisting Carrier Revenue Through Outsourced Directory Assistance
By Tara Seals
Americans spend more than $7 billion calling 411, making it not only a lucrative revenue stream but a proven communications channel for carriers. Seeing the opportunity, outsourcers are offering network operators ways to leverage the service everyone uses to gain value-added revenue, and differentiate their offerings.
The average ILEC charges around $1.25 for a call to directory assistance. Adding more features to the mix can maximize margins. “These additional services generate tremendous pull-through benefits for the carrier,” says a spokesperson at Envox Worldwide, which makes a voice service development platform. “This is not surprising when you consider that 90 percent of every call to wireless directory assistance is profit, with that profit split 50/50 between the operator and the wholesale [directory assistance] provider.”
Turnkey and hosted packages from iTouchPoint Enhanced Directory Services, Metro One Telecommunications Inc., Tellme Networks Inc. and others include operator-assisted voice and automated voice services, along with SMS and Internet-based delivery channels. They also deliver national directory assistance along with turn-by-turn driving directions and traffic conditions, an entertainment guide with movie listings, theater, events and performance schedules, restaurant reviews and reservations, stock quotes, flight information, sports, weather and more.
Read More..
Americans spend more than $7 billion calling 411, making it not only a lucrative revenue stream but a proven communications channel for carriers. Seeing the opportunity, outsourcers are offering network operators ways to leverage the service everyone uses to gain value-added revenue, and differentiate their offerings.
The average ILEC charges around $1.25 for a call to directory assistance. Adding more features to the mix can maximize margins. “These additional services generate tremendous pull-through benefits for the carrier,” says a spokesperson at Envox Worldwide, which makes a voice service development platform. “This is not surprising when you consider that 90 percent of every call to wireless directory assistance is profit, with that profit split 50/50 between the operator and the wholesale [directory assistance] provider.”
Turnkey and hosted packages from iTouchPoint Enhanced Directory Services, Metro One Telecommunications Inc., Tellme Networks Inc. and others include operator-assisted voice and automated voice services, along with SMS and Internet-based delivery channels. They also deliver national directory assistance along with turn-by-turn driving directions and traffic conditions, an entertainment guide with movie listings, theater, events and performance schedules, restaurant reviews and reservations, stock quotes, flight information, sports, weather and more.
Read More..
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