How will IPTV change TV viewing?
What is IPTV?
You are used to TV being delivered on cable and accessing over a 100 channels. IPTV or Internet Protocol Television is different. Via IPTV, television content will be viewed through technologies used for computer networks.
How will the TV viewing experience change?
Simply put, it will become more interactive and personalised. Today, if a TV channel asks you to participate in game shows, you cannot use the remote to reply. With IPTV this will change.
IPTV uses a two-way broadcast signal sent through the service provider's backbone network and servers, allowing viewers to select content on demand, time shift (allows you to watch what you want to watch and when you want to watch), and take advantage of other interactive TV options. To take advantage of this, viewers will need a broadband connection and a set-top-box to send and receive requests.
How will businesses benefit from IPTV?
In businesses IPTV may be used to deliver television content over corporate LANs and business networks. The customised content delivery enabled by IPTV means reduced opportunities for theft of content.
And because the network is extremely secure, IPTV is an excellent platform. In fact, as advertisers get better at understanding the behaviour of consumers, they will have a significant opportunity to decrease the use of low-impact broadcast ads and increase the use of personalised ads that drive meaningful business results.
Courtesy
You are used to TV being delivered on cable and accessing over a 100 channels. IPTV or Internet Protocol Television is different. Via IPTV, television content will be viewed through technologies used for computer networks.
How will the TV viewing experience change?
Simply put, it will become more interactive and personalised. Today, if a TV channel asks you to participate in game shows, you cannot use the remote to reply. With IPTV this will change.
IPTV uses a two-way broadcast signal sent through the service provider's backbone network and servers, allowing viewers to select content on demand, time shift (allows you to watch what you want to watch and when you want to watch), and take advantage of other interactive TV options. To take advantage of this, viewers will need a broadband connection and a set-top-box to send and receive requests.
How will businesses benefit from IPTV?
In businesses IPTV may be used to deliver television content over corporate LANs and business networks. The customised content delivery enabled by IPTV means reduced opportunities for theft of content.
And because the network is extremely secure, IPTV is an excellent platform. In fact, as advertisers get better at understanding the behaviour of consumers, they will have a significant opportunity to decrease the use of low-impact broadcast ads and increase the use of personalised ads that drive meaningful business results.
Courtesy
posted by Unknown at
11:58 AM
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