Mobile Music Market to Shift From Ringtones to Full Track Downloads
Annual mobile music revenues will top US$14 billion worldwide by 2011 -- according to the latest report from Juniper Research -- with Asia Pacific expected to contribute 40% by this time, Europe 27%, North America 18% and Rest of the World 15%.
Juniper predicts that with the advent of new technologies and increasing competition fuelling the drive for product innovation, there will be a significant shift in market emphasis from ringtones to over the air (OTA) full track music in the next five years.
During the period 2006-2011 total revenues from mobile music services (including ringtones, ringback tones and OTA full track music) will see the proportional market share for ringtones fall from 81% to 51%, with OTA full track music rising from 9% to 32%.
Read @ Source
Juniper predicts that with the advent of new technologies and increasing competition fuelling the drive for product innovation, there will be a significant shift in market emphasis from ringtones to over the air (OTA) full track music in the next five years.
During the period 2006-2011 total revenues from mobile music services (including ringtones, ringback tones and OTA full track music) will see the proportional market share for ringtones fall from 81% to 51%, with OTA full track music rising from 9% to 32%.
Read @ Source
posted by Unknown at
11:40 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home