Monday, August 07, 2006

Samsung to unveil 40-inch backlit LCD TV in September

Max Wang and Emily Chuang, DigiTimes.com

Samsung Electronics plans to launch in September a 40-inch LCD TV that features an LED backlight, according to a recent report from research firm Displaybank. The 40-inch LED TV targets the European market with a price tag of US$3,000, noted the report, which added that the new TV will source panels from S-LCD, a joint venture between Samsung Electronics and Sony.

The release of the LCD TV with LED backlighting is mainly to strengthen Samsung's brand image, the report indicated.

Sony launched 40-and 46-inch LCD TVs with LED backlighting in November 2004. The company offered the 40-and 46-inch models for 1.1025 million yen (US$9,629) and 840,000 yen (US$7,334), respectively, according to Sony. However, sales of the two TVs did not meet expectations due to unfriendly pricing and the immature technology of LED backlighting, sources indicated.

According to DigiTimes Research, prices for a 40-inch LED backlight unit (BLU) are standing at about US$610 this year, compared to US$210 for a BLU featuring conventional cold-cathode fluorescent lamps (CCFLs). By 2009, the price for a 40-inch LED BLU is expected to fall to US$315, DigiTimes Research predicts.

Shipments for LED backlighting used in TVs will outpace that for CCFL technology in 2010, according to a forecast by Insight Media.

Source

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